ssr: "What is the equivalent of SEO, but for navigating the physical built environment?"

from replies:

• wayfinding
• weenies (see here)
• boosterism
• "seems like having the tallest visible house of worship is a competition akin to keyword ranking"
• placemaking
• sign spinning (see Wikipedia: Human billboard)
• "to scout"
• \@stateofplace
• "the Bilbao effect"

While the question and answers are very instructive, I'm not convinced there really is an equivalent to SEO. I see a core facet of SEO as involving not only anticipation of searchers and competitors (including noise) but also the incentives and rule-making from the search engine(s)—and largely just one dominant engine! See @ziewitz2019rethinking.

See: “increase your searchability”