"might be the biggest SEO development we've had in a long time"

@lilyraynyc via Twitter on Oct 16, 2023

For the record, I think Google testing the Discover feed on desktop might be the biggest SEO development we've had in a long time. Why do I think this is bigger than other developments, updates, etc.? Ask me later when you see how much traffic comes from Discover on desktop.

from replies: \@Netanel:
Very interesting to see how interest driven user journeys will play out vs query based.