Everything Marie Haynes Knows About Google’s Quality Raters
There's been a flurry of commentary recently on Twitter about Google's search quality raters...
Marie Haynes on Jul 12, 2023
Everything We Know About Google’s Quality Raters: Who They Are, What They Do, and What It Means for Your Site If They Visit
The inner workings of Google's search algorithm remain shrouded in secrecy, yet one important piece of the ranking puzzle involves an army of over 16,000 contractors known as quality raters. Just what do these raters evaluate when they visit websites, and how much influence do their judgements have over search rankings?
See also the research from @meisner2022labor (a reading included in [Understanding Change in Web Search](/courses/s2023-LB322B.readings.html#session-11-hidden-workers-or-search-quality-raters)).