"connecting some set of resources to a query within the system for advertising purposes"November 27, 2023advertising-in-search@hoffmann2016google For Google [ … ] the question of information access and retrieval is fundamentally a technical problem of connecting some set of resources to a query within the system for advertising purposes. I've quoted this on Twitter several times: Apr 29, 2021 Apr 27, 2022 Oct 02, 2023 Nov 27, 2023