[I want to buy a new SUV which brand is best?]
This is a follow-up to [Perplexity, Ads, and SUVs (weblink)](/weblinks/2023/06/27/perplexity-ads-and-sUVs). The screenshots below are made with GoFullPage (which seems to be struggling with the ChatGPT page).
Here are the initial/top results from various generative search tools for the query: [ I want to buy a new SUV which brand is best? ]
Reminders:
It is very difficult to compare SERPs outside of contexts-of-use.
We cannot pretend that one-SERP-fits-all.
It is difficult to compare initial responses in a query that is inclined towards reformulation and interaction (i.e. sometimes the initial limitations of results are more problematic than others—like:[ Had a seizure Now what? ] as compared to the initial steps of a more methodical and less time-sensitive search like the topic of this post).
It is very difficult to compare SERPs outside of contexts-of-use.
We cannot pretend that one-SERP-fits-all.
It is difficult to compare initial responses in a query that is inclined towards reformulation and interaction (i.e. sometimes the initial limitations of results are more problematic than others—like:[ Had a seizure Now what? ] as compared to the initial steps of a more methodical and less time-sensitive search like the topic of this post).
Accuracy across all claims may not be the key concern in this particular query type (as compared to 'reading ease' (word choice?) or 'quality of advice'1, but on the topic of accuracy, do please recall @lurie2021searching_facctrec discussing how "some inaccurate results likely trigger further information seeking rather than belief in an inaccurate answer" (because they "clearly signal a failed search or an ambiguous answer") and "inaccuracy" cannot be equated with "likely to mislead".
ChatGPT.GPT-4 [ I want to buy a new SUV which brand is best? ]
Google.SGE [ I want to buy a new SUV which brand is best? ]
You.com.GPT-4 [ I want to buy a new SUV which brand is best? ]
I skipped the interactive flow in Perplexity AI's Copilot, which may have changed the results.
Perplexity AI.Copilot [ I want to buy a new SUV which brand is best? ]
Footnotes
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For more on advice and search, see @grimmelmann2014speech [p. 950]:
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